Customer Value in Pricing Strategy
Completed by Saitej Pisupati
December 24, 2024
14 hours (approximately)
Saitej Pisupati's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Consumer Behaviour
- Category: Case Studies
- Category: Market Research
- Category: Marketing Psychology
- Category: Revenue Management
- Category: Analysis
- Category: Behavioral Economics
- Category: Customer Analysis
- Category: Decision Making
- Category: Customer Insights
- Category: Global Marketing
