Developing a Winning Marketing Strategy
Completed by David Bastisch
January 20, 2017
16 hours (approximately)
David Bastisch's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Management
- Category: Product Planning
- Category: Market Analysis
- Category: Marketing
- Category: Value Propositions
- Category: Brand Awareness
- Category: Marketing Planning
- Category: Strategic Marketing
- Category: Marketing Strategy and Techniques
- Category: Brand Management
- Category: Brand Marketing
- Category: Brand Strategy
