Digital Marketing Capstone
Completed by Juan Ortiz
May 24, 2018
17 hours (approximately)
Juan Ortiz's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Web Analytics and SEO
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Campaign Management
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Online Advertising
- Category: Performance Analysis
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Optimization
- Category: Digital Marketing Campaigns
- Category: Data-Driven Marketing
