Digital Marketing Capstone
Completed by Gloria Metelli
April 18, 2016
17 hours (approximately)
Gloria Metelli's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Marketing Campaigns
- Category: Market Research
- Category: Marketing Analytics
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Online Advertising
- Category: Journey Mapping
- Category: Performance Analysis
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Search Engine Optimization
