Data Analytics Methods for Marketing
Completed by Anna Foster
August 7, 2025
12 hours (approximately)
Anna Foster's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Marketing Channel
- Category: Marketing Effectiveness
- Category: Regression Analysis
- Category: Marketing Strategy and Techniques
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: A/B Testing
- Category: Advertising Campaigns
- Category: Marketing Strategies
- Category: Customer Insights
