Completion Certificate for Positioning: What you need for a successful Marketing Strategy

May 3, 2017

11 hours (approximately)

Mohammed A. Alsaab's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy

4.4 (986 ratings)

43,304 already enrolled

What you will learn

Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.