Developing a Winning Marketing Strategy
Completed by Jonathan Linaburg
September 3, 2019
16 hours (approximately)
Jonathan Linaburg's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Brand Strategy
- Category: Marketing Planning
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Marketing
- Category: Target Market
- Category: Marketing Strategies
- Category: Product Planning
- Category: Target Audience
- Category: Customer Insights
- Category: Market Analysis
