Brand and Product Management
Completed by Zifan Zhang
January 27, 2019
10 hours (approximately)
Zifan Zhang's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: Product Lifecycle Management
- Category: Brand Strategy
- Category: Employee Engagement
- Category: Journey Mapping
- Category: Internal Communications
- Category: Consumer Behaviour
- Category: Conversion Funnel Analysis
- Category: Product Management
- Category: Product Strategy
- Category: New Product Development
- Category: Portfolio Management
- Category: Branding
