Master Hotel Marketing: Drive Bookings and Brand Growth
Completed by John Scott Williamson
May 4, 2026
9 hours (approximately)
John Scott Williamson's account is verified. Coursera certifies their successful completion of Master Hotel Marketing: Drive Bookings and Brand Growth
What you will learn
Define the fundamentals of hotel digital marketing and effective hotel social media marketing strategies.
Identify key digital channels and social media platforms used for marketing in the hotel industry.
Develop a strong hotel online presence and brand identity through strategic online marketing strategies for hotels.
Analyze and measure the performance of hotel marketing campaigns using modern digital marketing techniques.
Skills you will gain
- Category: Hospitality Management
- Category: Search Engine Optimization
- Category: Content Creation
- Category: Digital Marketing Campaigns
- Category: Digital Marketing Tools
- Category: Social Media
- Category: Hotels and Accommodations
- Category: Marketing
- Category: Digital Marketing
- Category: Social Media Analytics
- Category: Social Media Strategy
- Category: Instagram
