Positioning: What you need for a successful Marketing Strategy
Completed by Christopher McSpiritt
March 19, 2017
11 hours (approximately)
Christopher McSpiritt's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Research
- Category: Competitive Analysis
- Category: Market Trend
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: Target Audience
- Category: Value Propositions
- Category: Target Market
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Market Dynamics
