Developing a Winning Marketing Strategy
Completed by KHADIJA SHARIFA DUKER-ADAM
October 4, 2019
16 hours (approximately)
KHADIJA SHARIFA DUKER-ADAM's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Market Research
- Category: Target Market
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Branding
- Category: Customer Insights
- Category: Customer Analysis
- Category: Marketing Management
