Data Analytics Methods for Marketing
Completed by Samarth Rode
November 21, 2024
12 hours (approximately)
Samarth Rode's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Marketing Channel
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Regression Analysis
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: A/B Testing
- Category: Marketing Planning
- Category: Conversion Funnel Analysis

