Data Analytics Methods for Marketing
Completed by Hein de Wilde
September 19, 2023
12 hours (approximately)
Hein de Wilde's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Regression Analysis
- Category: Data-Driven Marketing
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Strategies
- Category: Descriptive Analytics
- Category: Data Analysis
- Category: Conversion Funnel Analysis
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Customer Insights
- Category: Model Evaluation
