From Likes to Leads: Interact with Customers Online
Completed by Yun Hua Ler
March 31, 2026
20 hours (approximately)
Yun Hua Ler's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Paid media
- Category: Content Scheduling
- Category: Drive Engagement
- Category: Driving engagement
- Category: Brand Management
- Category: Social Media Management
- Category: Digital Advertising
- Category: Social Media Marketing
- Category: Advertising Campaigns
- Category: Brand Awareness
