From Likes to Leads: Interact with Customers Online
Completed by Aldine Alexa Avila Marmol
February 14, 2023
20 hours (approximately)
Aldine Alexa Avila Marmol's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Driving engagement
- Category: Brand Awareness
- Category: Social Media Content
- Category: Drive Engagement
- Category: Social Media Marketing
- Category: Social Media Campaigns
- Category: Advertising
- Category: Brand Management
- Category: Branding
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Paid media
