Developing a Winning Marketing Strategy
Completed by Ulysses Negrillo
September 5, 2018
16 hours (approximately)
Ulysses Negrillo's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Target Audience
- Category: Market Analysis
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Target Market
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Marketing Planning
- Category: Market Research
- Category: Brand Strategy
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
