Foundations of Digital Marketing and E-commerce
Completed by Ma. Therese Rose Toring
March 11, 2025
12 hours (approximately)
Ma. Therese Rose Toring's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data Storytelling
- Category: E-Commerce
- Category: Performance Measurement
- Category: Marketing Analytics
- Category: Customer Engagement
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Performance marketing
