Data Analytics Methods for Marketing
Completed by Bryce Telfer
April 2, 2025
12 hours (approximately)
Bryce Telfer's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Advertising Campaigns
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Data Analysis
- Category: Persona Development
- Category: Descriptive Analytics
- Category: Customer Insights
- Category: Customer Analysis
- Category: Marketing Analytics
