Mobile Marketing, Optimization Tactics, and Analytics
Completed by Matthew Mok
July 19, 2025
11 hours (approximately)
Matthew Mok's account is verified. Coursera certifies their successful completion of Mobile Marketing, Optimization Tactics, and Analytics
What you will learn
Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform
Analyze and optimize marketing efforts to improve business outcomes
Develop a digital marketing plan designed to meet your goals and objectives
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Sales
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Content Performance Analysis
- Category: Marketing Strategies
- Category: Test Tools
- Category: Marketing Planning
- Category: Marketing Analytics
- Category: Marketing
- Category: Web Analytics
