Developing a Winning Marketing Strategy
Completed by Abilash Janakiraman
September 14, 2025
16 hours (approximately)
Abilash Janakiraman's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Customer Analysis
- Category: Marketing Management
- Category: Branding
- Category: Product Marketing
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Target Market
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Strategic Marketing
