Digital Marketing Capstone
Completed by nikita kokane
December 13, 2017
17 hours (approximately)
nikita kokane's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Email Marketing
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Journey Mapping
- Category: Online Advertising
