Social Media and Digital Marketing Fundamentals
Completed by Hanna Kravchenko
December 17, 2024
10 hours (approximately)
Hanna Kravchenko's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
- Category: Content Creation
- Category: Content Marketing
- Category: Digital Marketing Tools
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Content Strategy
- Category: Digital Marketing Campaigns
- Category: Social Media Content
- Category: Content Scheduling
- Category: Digital Transformation
- Category: Social Media
- Category: Social Media Strategy
