Foundations of Digital Marketing and E-commerce
Completed by Maria Adriele da Silva
November 3, 2025
12 hours (approximately)
Maria Adriele da Silva 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Data-Driven Decision-Making
- Category: Digital Marketing
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Data Storytelling
- Category: E-Commerce
