Digital Marketing: Customer Engagement Strategy
Completed by Giovanni Tellini
June 19, 2016
12 hours (approximately)
Giovanni Tellini's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Advertising
- Category: Analytics
- Category: MarTech
- Category: Driving engagement
- Category: Data Visualization
- Category: Marketing Strategy and Techniques
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Consumer Behaviour
- Category: Data Analysis
