Foundations of Digital Marketing and E-commerce
Completed by María Claudia Moscoso Medina
March 6, 2025
12 hours (approximately)
María Claudia Moscoso Medina's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Marketing Planning
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Data Storytelling
- Category: E-Commerce
- Category: Marketing
- Category: Conversion Funnel Analysis
