Attract and Engage Customers with Digital Marketing
Completed by Suet Kwan Ngai
November 21, 2025
14 hours (approximately)
Suet Kwan Ngai's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Target Audience
- Category: Content Optimization
- Category: Online Advertising
- Category: Persona Development
- Category: Conversion Funnel Analysis
- Category: Customer Analysis
- Category: Digital Advertising
- Category: Keyword Research
- Category: Google Ads
- Category: Advertising Campaigns
- Category: Search Engine Marketing
- Category: Digital Marketing
