Introduction to Digital Advertising
Completed by Ragib Ali
June 6, 2020
6 hours (approximately)
Ragib Ali's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Scatter Plots
- Category: Media Buying
- Category: Advertising
- Category: Media Planning
- Category: Pay Per Click Advertising
- Category: Conversion Funnel Analysis
- Category: Target Audience
- Category: Pivot Tables And Charts
- Category: Paid media
- Category: Excel Formulas
- Category: Campaign Management
- Category: Microsoft Excel
