Data Analytics Methods for Marketing
Completed by Suvam Datta
April 6, 2023
12 hours (approximately)
Suvam Datta's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Marketing
- Category: Target Audience
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Customer Analysis
- Category: Advertising Campaigns
