Strategies for Converting and Retaining Customers Online
Completed by Sergio Milani
August 11, 2025
10 hours (approximately)
Sergio Milani's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
- Category: Search Engine Marketing
- Category: Paid media
- Category: Marketing Strategy and Techniques
- Category: Content Optimization
- Category: Lead Generation
- Category: Target Audience
- Category: Keyword Research
- Category: Digital Marketing
- Category: Marketing
- Category: Online Advertising
- Category: Customer Acquisition Management
- Category: Customer Engagement
