From Likes to Leads: Interact with Customers Online
Completed by STELLA VIOLET BROWN
June 15, 2026
20 hours (approximately)
STELLA VIOLET BROWN's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Digital Media Strategy
- Category: Content Performance Analysis
- Category: Paid media
- Category: Content Scheduling
- Category: Driving engagement
- Category: Social Media Content
- Category: Drive Engagement
- Category: Marketing Analytics
- Category: Advertising
- Category: Brand Management
- Category: Branding
- Category: Social Media Management
