Customer Value in Pricing Strategy
Completed by Agata Surała
November 25, 2025
14 hours (approximately)
Agata Surała's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Insights
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Global Marketing
- Category: Customer Analysis
- Category: Revenue Management
- Category: Market Research
- Category: Marketing Psychology
- Category: Case Studies
- Category: Behavioral Economics
