From Likes to Leads: Interact with Customers Online
Completed by Gabriela Alejandra Quirarte Zazueta
August 18, 2022
20 hours (approximately)
Gabriela Alejandra Quirarte Zazueta's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Drive Engagement
- Category: Social Media Content
- Category: Marketing Analytics
- Category: Social Media Strategy
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Paid media
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Social Media Management
- Category: Social Media Campaigns
- Category: Brand Awareness
