Digital Marketing: Platforms, Data, and Technologies
Completed by António Óscar Pereira de Sá
September 20, 2017
11 hours (approximately)
António Óscar Pereira de Sá's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Generative AI
- Category: Model Evaluation
- Category: Analytics
- Category: AI Personalization
- Category: Data-Driven Decision-Making
- Category: Image Analysis
- Category: Marketing Analytics
- Category: Consumer Behaviour
- Category: Performance Measurement
- Category: MarTech
- Category: Marketing Strategies
- Category: Digital Analysis
