Introduction to Social Media Marketing
Completed by Jawad Ali Shahzad
October 24, 2025
17 hours (approximately)
Jawad Ali Shahzad's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Social Media Strategy
- Category: Digital Marketing
- Category: Marketing
- Category: Persona Development
- Category: Smart Goals
- Category: Goal Setting
- Category: Customer Analysis
- Category: Facebook
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Target Audience
- Category: Social Media
