Introduction to Digital Advertising
Completed by Ashley Diggs
May 20, 2024
6 hours (approximately)
Ashley Diggs's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Performance marketing
- Category: Campaign Planning
- Category: Media Buying
- Category: Conversion Funnel Analysis
- Category: Paid media
- Category: Microsoft Excel
- Category: Pivot Tables And Charts
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Scatter Plots
- Category: Digital Advertising
- Category: Digital Media Strategy
