Attract and Engage Customers with Digital Marketing
Completed by Loreto Aguado Aguirre
February 13, 2025
14 hours (approximately)
Loreto Aguado Aguirre's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Keyword Research
- Category: Content Optimization
- Category: Persona Development
- Category: Target Audience
- Category: Google Ads
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Advertising Campaigns
