GenAI for Marketing Analysts: Innovate Marketing Strategies
Completed by Yazan A. A. Abufarhana
April 4, 2025
2 hours (approximately)
Yazan A. A. Abufarhana's account is verified. Coursera certifies their successful completion of GenAI for Marketing Analysts: Innovate Marketing Strategies
What you will learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you will gain
- Category: Customer Insights
- Category: Generative AI
- Category: Business Ethics
- Category: Data Ethics
- Category: Data-Driven Marketing
- Category: Customer Analysis
- Category: Marketing Automation
- Category: Marketing Analytics
- Category: Campaign Management
- Category: Performance Analysis
- Category: AI Personalization
- Category: Google Analytics
