Marketing analytics: Know your customers
Completed by Atul Kumar
June 30, 2025
20 hours (approximately)
Atul Kumar's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Marketing Strategies
- Category: Customer Data Management
- Category: Digital Analysis
- Category: Customer Insights
- Category: Customer experience strategy (CX)
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Predictive Analytics
- Category: Digital Marketing
- Category: Data-Driven Marketing
