Qualitative Research
Completed by Tzu-An Chen
November 12, 2017
14 hours (approximately)
Tzu-An Chen's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Surveys
- Category: Research
- Category: Recruitment
- Category: Qualitative Research
- Category: Recruitment Strategies
- Category: Survey Creation
- Category: Interviewing Skills
- Category: Sample Size Determination
- Category: Research Reports
- Category: Focus Group
- Category: Discussion Facilitation
- Category: Market Research
