Measure and Optimize Social Media Marketing Campaigns
Completed by Jonathan Marcinko
February 5, 2026
12 hours (approximately)
Jonathan Marcinko's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Return On Investment
- Category: Performance Reporting
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Facebook
- Category: Campaign Management
- Category: Social Media Campaigns
- Category: Digital Marketing
- Category: Business Metrics
