Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by LAU ZHI HOW
May 26, 2025
11 hours (approximately)
LAU ZHI HOW's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Campaign Planning
- Category: Brand Loyalty
- Category: Communication Planning
- Category: Brand Strategy
- Category: Marketing and Public Relations
- Category: Marketing Psychology
- Category: Marketing Design
- Category: Media and Communications
- Category: Communication
- Category: Integrated Marketing Communications
- Category: Advertising
- Category: Branding
