Digital Marketing: Customer Engagement Strategy
Completed by Margarita Sotnikova
June 12, 2015
12 hours (approximately)
Margarita Sotnikova's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Social Media Marketing
- Category: MarTech
- Category: Driving engagement
- Category: Content Marketing
- Category: Generative AI
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Data Collection
- Category: Consumer Behaviour
- Category: Cross-Channel Marketing
