Data Analytics Methods for Marketing
Completed by Lauren Bochat
June 4, 2025
12 hours (approximately)
Lauren Bochat's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Effectiveness
- Category: Marketing
- Category: Target Audience
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Customer Analysis
- Category: Customer Insights
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Marketing Strategy and Techniques
