Assess for Success: Marketing Analytics and Measurement
Completed by Muhammad Alkiff Bin Amran
May 10, 2025
18 hours (approximately)
Muhammad Alkiff Bin Amran's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Google Analytics
- Category: Performance Metric
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Budgets
- Category: Dashboard Creation
- Category: Performance Reporting
- Category: Return On Investment
- Category: Data Presentation
