How to Sell: An Overview of Fundamental Selling Techniques
Completed by Larry Lee O'Kelley
November 24, 2025
2 hours (approximately)
Larry Lee O'Kelley's account is verified. Coursera certifies their successful completion of How to Sell: An Overview of Fundamental Selling Techniques
What you will learn
Analyze the sales process and its alignment with the buyer's journey.
Demonstrate effective cold calling techniques using social media, telephone, and email.
Apply listening and questioning skills to discover customer needs and build rapport.
Master strategies for overcoming objections and maintaining momentum in sales conversations.
Skills you will gain
- Category: Rapport Building
- Category: Telephone Skills
- Category: Sales Presentations
- Category: Customer Relationship Building
- Category: Closing (Sales)
- Category: Customer Engagement
- Category: Sales Strategy
- Category: Sales
- Category: Communication Strategies
- Category: Sales Process
- Category: Solution Selling
- Category: Cold Calling
