From Likes to Leads: Interact with Customers Online
Completed by Luiz Gustavo Leal Barbosa
February 9, 2026
20 hours (approximately)
Luiz Gustavo Leal Barbosa's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Drive Engagement
- Category: Social Media Content
- Category: Driving engagement
- Category: Paid media
- Category: Content Creation
- Category: Social Media
- Category: Digital Advertising
- Category: Customer Engagement
- Category: Online Advertising
- Category: Social Media Marketing
- Category: Social Media Management
- Category: Advertising
