Developing a Winning Marketing Strategy
Completed by Nicholas Davidovac
February 11, 2026
16 hours (approximately)
Nicholas Davidovac's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Target Audience
- Category: Marketing
- Category: Market Research
- Category: Value Propositions
- Category: Customer Analysis
- Category: Branding
- Category: Product Marketing
- Category: Marketing Management
- Category: Brand Strategy
- Category: Marketing Planning
- Category: Consumer Behaviour
