Developing a Winning Marketing Strategy
Completed by Michael Generoso Ricciardi
February 5, 2018
16 hours (approximately)
Michael Generoso Ricciardi's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Brand Strategy
- Category: Product Marketing
- Category: Marketing Planning
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Customer Analysis
- Category: Marketing Management
- Category: Marketing
- Category: Branding
- Category: Marketing Strategies
