Brand and Product Management
Completed by Poh Kheng Chan
February 13, 2018
10 hours (approximately)
Poh Kheng Chan's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: Portfolio Management
- Category: Estimation
- Category: Consumer Behaviour
- Category: Brand Management
- Category: Product Management
- Category: Product Lifecycle Management
- Category: Competitive Analysis
- Category: Journey Mapping
- Category: Demand Planning
- Category: Brand Strategy
- Category: Employee Engagement
- Category: Product Planning
