- Analytics
- Digital Marketing
- Marketing Analytics
- Marketing Performance
Digital Marketing Analytics in Practice
Completed by Han Zhou
July 11, 2015
20 hours (approximately)
Han Zhou's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Practice
What you will learn
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively